Badge of Awesome Ethos

Manifesto, guiding principles, philosophy, values, ethos… whatever you want to call it, here’s what’s at the heart of Badge of Awesome.

Mission Statement

To celebrate and inspire acts of awesomeness.

The Badge of Awesome Ethos.

  1. Life is good.
  2. Experiential riches trump material wealth.
  3. There’s adventure around every corner.
  4. Life’s better with company.
  5. Off the beaten track is an excellent direction.
  6. Life’s not a joke, but it can be pretty damn funny.
  7. The muscles of imagination and creativity should be flexed often.
  8. Even if you’re a grownup, keep growing.
  9. There’s happiness in neighbourliness.
  10. Time’s a-wasting.

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