Put on a Flash Mob

Flash mobs have become wildly popular in recent years. And for good reason. They’re fun, unexpected and can be an effective way to grab people’s attention. As such, a kick-ass flash mob can be a great way to raise awareness about your charitable cause or event.

I got to participate in a flash mob in 2011 as part of the University of Guelph’s Get Swabbed campaign.

For those of you unfamiliar with Get Swabbed, it’s a OneMatch registration campaign to add more people to the national stem cell and marrow network. It’s a national challenge amongst Colleges and Universities across Canada to get as many new sign ups as possible. This year, thanks to the insane efforts of the student volunteers, U of G blew the roof off with more than 1,500 registrants in just 12 hours. Talk about awesome.

As a bone marrow transplant recipient myself, it’s a cause near and dear to my heart so I was more than happy to volunteer. Organized by Flasharilla, we put on flash mobs in various lecture halls to help promote the event. So much fun. Check out the video below. I’m the creepy old guy with no notebook, no backpack and no hair, ever-so-casually pretending to be a first year student. “Hey guys, who’s up for some hacky sack after class?… No? That’s cool. I’ll ICQ you later.”


Flash mobs: a cool thing to do and an awesome way to make your voice heard.

PS I thought it would have been fun to go this route in our flash mob. Apparently nobody wanted to see me in these outfits. Sigh.

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Josh Martin
Josh Martin is the creative force behind Badge of Awesome. He lives in southwestern Ontario, Canada and is the author of "Misadventure Musings: Lessons learned from life's awesome and absurd moments" and "The Overcoming Obstacles Handbook."

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